Traveled from Brazil to Canada to ride at age 21 and worked in the offices of TV Globo in New York and London, when he had the opportunity to visit Russia and the Middle East. He loves math and music, for him the highest form of art. Like Bach, Beethoven and Schubert, among others. Take them to a deserted island the "Goldberg Variations" (Interpreted by Rosalyn Tureck, in 1988), "Crime and Punishment" and the paintings of Giorgio Morandi, if possible. Beto like doing collections: De wines (the Pinot Noir he can buy), CDs, DVDs and children (he and his wife Carla have triplets). He also likes to collect commercial, estimated to have some 80,000 films cataloged and doubts that anyone in the world that has a larger collection. Bob hates photo of director holding his chin on site producer. Was 6 times finalist and winner of a Cannes Bronze Lion at Cannes in 2011 with the film "Room" by Embratel to AlmapBBDO. He was chosen a director of the Latin America Shots 114 and one of the three best directors of Brazil at El Ojo de Iberoamerica 2008.